Brand direction
We clarify who the brand speaks to, what it needs to say and what should make it recognisable.
Branding and identity
A consistent look helps people recognise you and understand what kind of business to expect.
A good identity is not a collection of nice elements. It has to stay recognisable on a small screen, a quote, a vehicle, a post and every other place customers meet your business.
That is why we connect branding to the way you work and communicate. Every decision has a reason and clear rules, so you can use the brand consistently.
We clarify who the brand speaks to, what it needs to say and what should make it recognisable.
Logo, typography, colour and graphic elements work together to create a recognisable look.
We prepare clear rules so the brand stays consistent across the web, social media and business materials.
We test the identity on real screens and in the places customers see it, not only in a presentation.
We do not pick a style before we understand what the brand needs to achieve and where your customers will meet it most.
We start from the offer, the audience, the competitive landscape and the impression the brand needs to leave.
We develop the direction and key elements through examples that show right away whether the idea works.
We deliver the files and guidelines you need to use the brand consistently in everyday work.
Selected projects
Branding and digital experience
For Bonum we shaped the identity and carried it across the website, bookings, printed materials and guest communication.
View the full project
Digital product branding
For Tasty we developed the identity and the recognisable Tastygator that tie together the product, website and brand communication.
View project
Identity for a tech company
For Antech we designed a logo and visual system that present technical expertise in a clearer, more approachable way.
View project
Local brand
For Ertnix we built a recognisable identity tailored to the website, vehicles, workwear and local communication.
View projectA logo can be part of the project, but the goal is a system that works in real use. We agree on the scope based on what your business really needs.
Yes. If the brand already has recognisable elements, we can keep them and tidy up the system without an unnecessary break from what customers already know.
Yes. Branding and web are handled by the same team, so the identity is developed from day one with a clear sense of how it will work in digital.
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