After the redesign
Apartments, key information and booking come together in one place.
Branding · web · direct booking
From a new identity to direct bookings.
For Bonum Apartments we developed a visual identity and a website that does not stop at a photo gallery. Guests can explore three apartments in Šilo, check available dates and send a booking without leaving the site.
Great photos. No clear path to booking.
The old website was a short static page with links to the apartments and contact details. It showed the basic offer, but it did not build recognition or help guests pick dates right away.
The new site had to connect what guests experience as one journey: the first impression, the apartment overview and an easy booking.
Before and after
From a static page to a clear overview and booking.
Before
A static presentation with no clear path to booking.
Swipe or tap to browse 1 of 2
Elegant, calm and true to the name.
The mark joins a lowercase a and b into a simple monogram. We carried the navy and gold palette over to the launch posts and a double-sided flyer with photos, the location and a QR link to the website.
From first look to booking on one website.
A purchased WordPress theme was the technical base, but we tailored the structure, content and apartment pages to Bonum. We then built the booking system into each apartment page, instead of leaving it as a separate add-on.
Choosing an apartment
All three apartments and their key highlights are right there on the home page.
Apartment details
Description, amenities, location and photos give guests everything they need to decide.
Direct booking
Dates, guest details and payment method are all completed on the same page.
Result
A recognisable stay and easier booking.
One identity now ties together the logo, website and promotional materials, so Bonum Apartments stays recognisable from the first impression to browsing the offer.
The website presents the three apartments in English and German and lets guests book directly, check availability and choose how to pay.
Brandingmark, logo and first applications
Web + bookingsapartment presentation and direct booking
EN + DEtwo public language versions
Project
- Visual identity and logo
- DuoDots
- Web structure, design and customisation
- DuoDots
- WordPress booking system integration
- DuoDots
- Technical base
- Purchased WordPress theme, tailored to the project
- Photos and apartment content
- Bonum Apartments
Brand and web in one project