Find the product
The catalogue organises a large range of materials into clear groups and subgroups.
B2B website · Tuplex
One B2B catalogue. Five markets.
We organised Tuplex’s huge range of materials into a clear WordPress and WooCommerce catalogue. We started with the Croatian site, then adapted the same system for Hungary, Serbia, Slovenia and Montenegro.
From an old site to a clear catalogue.
Products on the old site were not organised into a catalogue that was easy to browse or extend. With a wide range of materials and customers from many industries, presenting the full offer clearly was hard.
The new site had to connect products, their applications and local contacts, without classic online checkout, which does not fit how Tuplex sells B2B.
A regional company. A huge range of materials.
Tuplex presents itself as the largest plastics distributor in Central and Eastern Europe. So the site has to work clearly for different industries, languages and local teams.
- 35+
- years of experience
- 8
- countries of operation
- 44
- warehouses
- 60,000+
- m² of warehouse space
Group figures from the official Tuplex websites.
One foundation, five local sites.
We adapted the existing theme into a WordPress and WooCommerce catalogue without a cart. We added a clearer product structure, application pages and enquiries tied to the product the user is viewing.
After the Croatian version, we adapted the same foundation for the other markets. Local teams added content and translations with our support, and we showed them how to work in the system on their own.
No cart. A clear path to an enquiry.
Check the application
Examples connect technical materials with specific industries and tasks.
Send an enquiry
The local team receives an enquiry tied to the product the user was viewing.
Same catalogue, clear on every screen.
On mobile, the large-screen navigation becomes a simple overview of products, applications and contact with the local Tuplex team.
From a wide range to the exact material.
One structure connects the home page, applications and product pages, while each market keeps its own language, contacts and local adjustments.
Product page
Description, gallery, technical details, applications and the enquiry form come together in one place.
Five markets on one foundation.
Result
A regional catalogue local teams can run themselves.
Tuplex got a clear B2B catalogue that brings products, their applications and local contacts together in one place.
The local team embraced the new site, and praise came from the parent company in Poland too. They can now add new content without falling back on the old, disconnected structure.
5sites tailored to local markets
Almost 200products published and translated, not counting variations
0steps of classic online checkout
Project
- Web structure and development
- DuoDots
- WordPress, WooCommerce and PHP customisation
- DuoDots
- Localisation and content entry
- Tuplex teams with DuoDots support
- Branding and visual identity
- Tuplex
B2B websites for large catalogues