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Online store · K9 Shop

Same K9. Way easier to shop.

Over time, the K9 Shop store had become slow and hard to maintain. We redesigned the key pages, built a custom WordPress theme and moved the existing products and data onto a simpler setup.

Client
K9 Shop
Services
UX/UI, WordPress, WooCommerce
Launched
22 Jan 2026
The new K9 Shop online store shown on desktop and mobile

The store had become slow and a pain to maintain.

Years of piled-up plugins and postponed updates. Some plugins depended on each other, product images did not always load and working in the admin was slow.

At the same time, the look and the shopping experience no longer matched the quality of the products K9 Shop is known for.

Before and after

Same identity. Simpler shopping.

We kept the recognisable K9 character and reworked the navigation, the content layout and the path from the home page to the product.

Before

Cramped blocks and too little space between different kinds of content.

Old mobile design of the K9 Shop home page
After

Clearer navigation, stronger categories and easier-to-scan product cards.

New mobile design of the K9 Shop home page

Clearer from home page to product.

The new design keeps the signature K9 yellow and black, with clearer navigation, easier-to-browse categories and simpler shopping on mobile and desktop.

Redesigned K9 Shop home page on desktop

Shop overview

K9 Shop shop page with categories and products

Product page

K9 Shop product page with details and purchase options

Easy shopping on a small screen, too.

Categories, products and key details are tuned for browsing fast on mobile.

K9 Shop mobile home page
K9 Shop mobile shop page
K9 Shop mobile product page

Fewer plugins. Easier upkeep.

First we reworked the layout and design of the key pages, then built a custom WordPress theme with HTML, CSS, JavaScript and PHP. What used to need several separate plugins now lives directly in the theme.

We moved the existing products, content and WooCommerce data into the new store and updated WordPress and WooCommerce.

K9 Shop mark

Custom theme. Zero bloat.

  • 01WordPress and WooCommerce

    Existing products and data were kept, and the store got a brand new theme.

  • 02HTML, CSS, JavaScript and PHP

    The features it needs were built around how K9 Shop actually works.

  • 03Careful data migration

    Products and existing data were moved into the new store.

Result

A faster store that is easier to run.

The new store is clearer on mobile and desktop, the admin is faster and upkeep needs fewer plugins.

K9 Shop kept its existing products and data, but now runs on a cleaner, more stable foundation.

Fasterbrowsing and working in the admin
StablerWordPress and WooCommerce maintenance
Simplerfewer plugins and fewer places for things to break

Project

Store UX/UI
DuoDots
WordPress and WooCommerce development
DuoDots
Migration and technical clean-up
DuoDots
Branding and logo
Client’s existing identity

Online store redesign and development

Let’s build a better store.